Responsible for overseas promotion bidding and data analysis on platforms such as Google, Facebook, TikTok, YouTube, KuaiShou, etc and adjust bidding strategies based on analysis results; stay updated with advertising policies and ensure compliance with all guidelines and regulations
Monitor the actual performance of advertisements, optimize them in real-time and propose and implement corresponding solutions
Explore product selling points and determine product promotion strategies
Stay updated on social media updates and trends, changes in digital audience behavior and best practices, share new insights and recommendations with the team
Analyze data to identify areas of opportunity and utilize conversion rate optimization strategies (e.g. A/B testing, etc) to maximize return on investment (ROI) from ad spend
Collect, summarize and analyze market information in the product marketing process and provide constructive suggestions
Monitor and report on key performance indicators such as click-through rates, conversion rates and return on ad spend (ROAS)
Includes content creation, design, campaign setup, audience targeting, budget allocation, ad creation and performance tracking

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