Tentang Infinite New Media Group Sdn Bhd

Why I Started This Company

When I first founded this company, I was not looking to create just another ordinary job or business.

I wanted to build a company that could genuinely help entrepreneurs and business owners acquire customers, achieve measurable results, and become market leaders through short-form video content and Xiaohongshu.

At the same time, I want this company to achieve and consistently maintain:

• No. 1 in the market

• No. 1 in student success stories

• No. 1 in course sales

• No. 1 in team execution

• No. 1 in content creation capabilities

Company Culture

1. Core Values

Innovation

We continuously innovate and search for better solutions, strategies, and processes.

Customers

We place our customers’ satisfaction, success, and results above everything else.

Results

We focus on measurable outcomes, both for our work and for our customers.

We use data to evaluate performance and ensure that every project is delivered to a high standard.

Integrity

We do not benefit ourselves at the expense of others.

We do not engage in harmful or unethical behaviour. We communicate honestly, openly, and sincerely.

Collaboration

We believe in teamwork, collaboration, and growing together.

We do not need individuals who try to do everything alone or constantly put on a “one-person show.” Every meaningful success is built through the collective effort of the team.

2. Company Mission

To help entrepreneurs and business owners acquire customers, build strong personal brands, and achieve sustainable business growth and long-term brand value through short-form video platforms.

3. Company Vision

To become a leading Xiaohongshu personal-brand-building and marketing platform.

We aim to empower more entrepreneurs and business owners to build valuable brands through short-form video platforms, grow their businesses, and achieve their commercial ambitions.

4. Behavioural Standards and Cultural Practices

• Stay Alert and Self-Aware

Do not repeatedly make the same mistakes.

Take the initiative to identify and solve problems instead of waiting for a supervisor to remind you or tell you what to do.

• Focus on Results

Focus on producing real, measurable outcomes.

Reduce unnecessary communication, avoid unproductive work, and prioritise actions that genuinely contribute to results.

• Communicate Honestly, Directly, and Respectfully

When there is a problem within the company, communicate directly with the person who can resolve it, including the founder or management.

Do not rely on rumours, assumptions, or information from third parties.

Speak openly and address issues directly, calmly, and respectfully. Communicate without unnecessary emotion, hostility, or passive-aggressive behaviour.

People who refuse to communicate, avoid difficult conversations, or speak disrespectfully undermine the effectiveness of the entire team. This behaviour is unacceptable.

• Take Responsibility

A responsible person does more than simply complete assigned tasks.

Be Responsible for Results, Not Excuses

Take ownership of the final outcome instead of making excuses about the process.

Do not shift blame or complain. When a problem arises, your first question should be:

“What can I do to solve this?”

It should not be:

“Whose fault is this?”

Even when another team member has not completed their part properly, step in proactively, coordinate the necessary resources, and ensure that the intended result is delivered on time.

Be Responsible for Time and Company Resources

Respect every minute of working time and do not waste company resources.

Deliver work on time. When delays are unavoidable, communicate them in advance.

Do not disappear, respond carelessly, procrastinate, or create unnecessary internal friction.

Be Responsible to the Team

Be dependable, accountable, and trustworthy.

When you make a commitment, follow through.

Provide clear updates and timely feedback so that your teammates can depend on you and your leaders can trust you.

Be Responsible to Customers and Students

All content, communication, services, and deliverables must be centred on achieving results for our customers and students.

Do not avoid responsibility or give vague answers.

When a problem is discovered, correct it immediately. Earn trust through decisive action and consistent delivery.

• Be Responsible for Your Own Growth

Take the initiative to learn, reflect, and improve existing processes.

Do not remain stuck at:

“I don’t know how to do this.”

Instead, adopt the mindset:

“I will learn how to do this.”

Every mistake is an opportunity to grow. Only through continuous learning and improvement can we become stronger and continue progressing.