Tentang PT Panarub Dwikarya

In 1968, when the Indonesian Government announced new tax incentives for local manufacturers, Mr Lucas Sasmito realized the opportunity that this presented. He founded PT Pan Asia Rubber to produce rubber sponge and sandals. The Lily's brand of sandals quickly became a household name in Indonesia and by 1979 the company that was now called PT Panarub Industry had diversified into sports footwear. Thanks to a strong focus on quality, Panarub was successful in exporting its products to developed markets like Europe and the USA.

In 1988 Panarub formed a business partnership with the adidas brand. This represented a major milestone for the company and it soon established it competency in manufacturing high-end, quality football shoes. As a result, Panarub is designated as the Football Speciality Centre for the adidas brand.