Rapala VMC Asia Pacific Sdn. Bhd. is the Malaysian distribution company of Rapala VMC Corporation, one of four global players in recreational fishing and the global market leader in fishing lures, treble hooks and fishing-related knives and tools. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands such as VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen.
The Group employs some 2,000 people in 37 countries and Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.