Affiliate Marketplace operations — set up and optimise Open Plans, Targeted Plans and shop commissions across our product range; structure listings and rates so creators choose our products over competitors'.
Creator recruitment & activation — drive large-scale creator outreach via TikTok's Creator Marketplace; own the full funnel from recruitment to first sale to repeat seller, with activation rate as the primary measure of success.
Product selection & commission strategy — decide which SKUs to promote, when, and at what commission, optimising for net contribution margin rather than gross GMV.
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