Full Time MARKETING MANAGER - FMCG/BABY FOOD (KILANG HALAL) Jobs, Salary up to MYR 11,000 in Double Happiness Asia Foods (M) Johor - Maukerja

• Malaysian citizen.

• Diploma or Degree in Marketing, Business, Communications or related discipline preferred.

• Minimum 5 years of relevant marketing experience.

• Candidates with FMCG, food, nutrition, baby products, consumer healthcare or related consumer-brand experience are strongly preferred.

• Experience managing brands, marketing campaigns and product launches.

• Strong understanding of digital marketing and consumer marketing.

• Experience managing marketing budgets and measuring campaign ROI.

• Strong commercial mindset with the ability to connect marketing activities to business results.

• Leadership or team management experience preferred.

• Strong communication, presentation and negotiation skills.

• Able to work independently and take ownership of projects.

• Good command of English and Bahasa Malaysia.

• Mandarin is an added advantage.

• Own transport required.

1. Marketing Strategy & Business Growth

• Develop and execute annual and quarterly marketing strategies aligned with company sales and growth objectives.

• Identify opportunities to increase brand awareness, customer acquisition, repeat purchase and overall sales performance.

• Translate business objectives into measurable marketing plans and KPIs.

2. Brand Management

• Take ownership of the Double Happiness brand across all customer touchpoints.

• Maintain consistent brand positioning, messaging and visual identity across retail, digital, e-commerce, exhibitions and marketing materials.

• Strengthen consumer trust through clear communication around product quality, nutrition and food safety.

3. Digital Marketing & E-Commerce

• Lead digital marketing activities across social media, website, Meta, TikTok, Google and relevant e-commerce platforms.

• Monitor campaign performance including ROAS, conversion, customer acquisition cost, engagement and sales contribution.

• Continuously optimize advertising spend based on performance and business objectives.

4. Product Launch & Marketing Calendar
Develop and manage the annual marketing calendar covering:

• New product launches

• Seasonal campaigns

• Retail promotions

• E-commerce campaigns

• Exhibitions and baby fairs

• Sampling activities

• Influencer/KOL campaigns

Lead new product launches from positioning and communication strategy through launch execution and post-launch performance review.

5. Trade Marketing & Sales Support

• Work closely with the Sales team to develop effective marketing programmes for retailers, pharmacies, baby stores, distributors and other sales channels.

• Plan promotional mechanics, POSM, product displays, sampling campaigns and retail activation programmes.

• Evaluate campaign effectiveness based on sell-out performance and ROI.

6. Consumer & Market Insights

• Monitor competitors, market trends, pricing, consumer behaviour and emerging opportunities within the baby food and FMCG industry.

• Use consumer feedback and available data to improve products, campaigns and brand communication.

7. Creative & Content Management

• Lead marketing content direction and provide clear briefs to designers, content creators, photographers, agencies and vendors.

• Oversee packaging support materials, brochures, POSM, digital assets, product photography and video production.

• Ensure marketing materials accurately represent product benefits and comply with company standards.

8. Marketing Budget & ROI

• Prepare and manage the annual marketing budget.

• Track marketing expenditure and evaluate ROI and sales impact.

• Negotiate with agencies, suppliers and vendors to achieve competitive costs without compromising quality.

• Provide regular management reports covering marketing spending, campaign performance, sales contribution and recommended next actions.

9. Team Leadership

• Lead, coach and develop the marketing team.

• Set clear responsibilities, KPIs and deadlines.

• Build a performance-driven marketing culture focused on execution, accountability, creativity and measurable business results.

10. Cross-Functional Collaboration

• Work closely with Sales, Production, QA/QC, R&D, Warehouse and Management to ensure marketing campaigns are aligned with inventory, production capacity and product availability.

• Proactively adjust marketing plans when facing stock shortages, production delays or changing market conditions.

11. Partnerships & External Relations

• Manage relationships with agencies, influencers, media, healthcare professionals, business partners and other external parties.

• Attend business meetings, exhibitions and industry events when required.

• Travel when necessary for meetings, negotiations, market development and business opportunities.

12. Compliance

• Ensure marketing communication complies with applicable food regulations, Halal requirements, internal approval processes and company standards.

• Annual Leave
• EPF
• SOCSO
• EIS
• Annual Bonus
• Training Provided
• Staff Discount
• Company Trip
• Allowance Provided