- Kuala Lumpur Kuala Lumpur WP Kuala Lumpur Malaysia 50480

Working Location
Job Description
Requirements
2 to 8 years of relevant experience
Proficiency in both English and Cantonese is a must
Mandarin proficiency is an advantage
Eager to learn and thrive in a high-pace, growth-driven environment
Responsibilities
Set up, launch, and manage 100+ ad variations per week across Meta platforms (Facebook, Instagram, Threads and Emails)
Run systematic A/B and multivariate tests on creatives, copy, audience targeting, and placements, making data-driven adjustments to maximize performance
Actively track ad performance throughout the day, turning ads on/off based on data signals and performance thresholds
Analyze key metrics (CTR, CPA, ROAS, conversion rates) and continuously adjust campaigns to scale winning ads while eliminating underperforming ones
Optimize daily and weekly ad spend allocation to balance cost efficiency with revenue growth
Work closely with the content and design team to create data-backed, high-performing ad creatives and messaging
Utilize AI to brainstorm hooks and creatives with the creative team
Email/EDM segmentation, remarketing, and automation setup
Benefits
LRT - MASJID JAMEK
0.3 km
LRT - PASAR SENI
0.6 km
MRT - PASAR SENI
0.6 km
KTM - BANK NEGARA
0.8 km
LRT - BANDARAYA
0.9 km
KTM - KUALA LUMPUR
0.9 km
LRT - PLAZA RAKYAT
1.0 km
MRT - MERDEKA
1.1 km
MRL - MAHARAJALELA
1.2 km
LRT - DANG WANGI
1.3 km
MRL - MEDAN TUANKU
1.4 km
MRT - MUZIUM NEGARA
1.4 km
LRT - SULTAN ISMAIL
1.5 km
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