Full Time Marketing Executive Jobs, in KD Trainer Pulau Pinang - Maukerja

Company Description KD Trainer PG Sdn. Bhd. helps people move more through personal training services, fitness education, and corporate wellness programs. The team is driven by a culture of leadership, continuous learning, and giving their best in everything they do. KD Trainer works with individuals and organizations to promote healthier, more active lifestyles. Prospective team members can expect a mission-focused environment that values growth, professional development, and impactful client relationships.

About the Role

Are you a hands-on marketer who loves being where the action is? KD Trainer is looking for a dynamic Marketing Executive to lead our community growth and customer acquisition in Penang.

This is not a standard desk-bound social media role or a remote graphic design position. Our brand is built on human relationships, high-touch coaching, and a vibrant community. Roughly 40% of your time will be spent on the gym floor—talking with members, capturing authentic video moments on a smartphone, and uncovering real fitness journey stories. The remaining 60% involves turning those real conversations into high-converting campaigns, email nurturing sequences, and paid acquisition engines.

Key Responsibilities

• On-the-Floor Storytelling: Proactively engage with members and trainers, capturing dynamic, organic short-form video (Reels, TikToks, Shorts) and high-energy content live on the studio floor.

• Marketing Execution & Funnel: Manage organic social channels, write empathetic email copy and case studies, and execute seasonal campaigns and lead-generation drives.

• Performance & Strategy: Track key performance indicators (inquiries, video reach, cost per lead, and trial-to-member conversions) and run continuous tests to optimize campaign performance.

What We Are Looking For

• 1–3+ years of experience managing social channels, content marketing, or community growth for a B2C brand, gym, studio, or active lifestyle business.

• Proven ability to independently shoot, edit, and caption mobile-first video using tools like CapCut or native platform editors.

• Strong, empathetic copywriting skills with the ability to write like a human talking to another human, avoiding corporate jargon.

• Hands-on familiarity with Meta Ads Manager, landing page optimization, and basic tracking tools (GA4/GTM).

• Willingness to be physically present on-site during peak coaching hours and occasional weekend community events.