Full Time Marketing Executive Jobs, Salary up to MYR 4,000 in West Malayan Group Pulau Pinang - Maukerja

Position: Marketing Executive
Department: Marketing

1. Job Purpose

To develop, implement and manage branding and marketing strategies that strengthen the company's brand identity, increase brand awareness, promote products, attract new customers and support business growth. The Marketing Executive is responsible for coordinating marketing campaigns, managing digital platforms, conducting market research and ensuring consistent brand communication across all marketing channels.

2. Key Responsibilities and DutiesA. Branding and Brand Management

• Develop and maintain the company's brand identity, positioning and brand guidelines.
• Ensure consistent use of company logos, colours, packaging, brand messages and marketing materials.
• Develop branding strategies to increase brand awareness, recognition and customer loyalty.
• Coordinate the development of product labels, packaging, brochures, catalogues, posters and promotional materials.
• Work with designers, agencies and internal teams to produce professional branding materials.
• Monitor brand performance and recommend improvements to strengthen market positioning.
• Ensure all branding materials comply with company requirements and relevant regulations.

B. Marketing Strategy and Planning

• Develop and execute marketing plans, campaigns and promotional activities.
• Identify target markets, customer segments and suitable marketing channels.
• Prepare monthly and quarterly marketing plans, budgets and activity schedules.
• Plan and coordinate product launches, seasonal promotions, trade promotions and brand campaigns.
• Monitor competitors, market trends, customer preferences and industry developments.
• Recommend marketing initiatives to improve sales, market share and brand visibility.
• Coordinate marketing activities with the Sales, E-commerce, Operations and Product Development teams.

C. Digital Marketing and Social Media

• Manage the company's social media accounts, including Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.
• Plan, create, schedule and publish engaging marketing content.
• Develop monthly content calendars aligned with branding and business objectives.
• Coordinate photography, videography, graphic design, short-form videos and promotional content.
• Manage online advertising campaigns through platforms such as Meta Ads and Google Ads, where applicable.
• Monitor engagement, reach, impressions, website traffic, leads and campaign conversions.
• Respond to or coordinate responses to customer enquiries, comments and messages.
• Identify digital marketing opportunities to increase brand exposure and customer engagement.

D. Content Creation and Marketing Communications

• Prepare marketing copy, product descriptions, captions, promotional messages and campaign materials.
• Develop creative concepts and content ideas for different target audiences.
• Coordinate the preparation of company profiles, presentations, press releases and promotional documents.
• Ensure all marketing communications are accurate, consistent and aligned with the company's brand image.
• Proofread marketing materials before publication or printing.
• Coordinate with internal teams to obtain product information, images and campaign updates.

E. Product Marketing and Promotion

• Support product positioning, product launches and promotional campaigns.
• Develop product marketing materials highlighting product features, benefits and unique selling points.
• Coordinate product sampling, demonstrations, roadshows, exhibitions and promotional events.
• Work with the Sales team to develop trade marketing materials and sales support tools.
• Monitor customer feedback, product acceptance and promotional performance.
• Recommend improvements to product presentation, packaging and promotional strategies.

F. Market Research and Competitor Analysis

• Conduct market research to identify customer needs, market opportunities and emerging trends.
• Analyse competitor branding, pricing, products, promotional activities and digital presence.
• Gather customer feedback and identify opportunities to improve marketing effectiveness.
• Prepare market research findings and recommendations for management.
• Monitor industry developments and recommend new marketing approaches.

G. Events, Exhibitions and Public Relations

• Plan and coordinate marketing events, product launches, exhibitions, roadshows and promotional activities.
• Liaise with event organisers, suppliers, printers, agencies and business partners.
• Coordinate event materials, logistics, budgets and promotional requirements.
• Support public relations activities, brand collaborations and influencer marketing campaigns.
• Evaluate event performance and prepare post-event reports.

H. Sales and Business Development Support

• Collaborate with the Sales team to support customer acquisition, product distribution and sales growth.
• Prepare sales presentations, product catalogues, promotional proposals and marketing materials.
• Develop marketing initiatives to support distributors, retailers, agents and business partners.
• Support customer engagement campaigns and lead-generation activities.
• Track marketing-generated leads and coordinate follow-ups with the relevant teams.
• Recommend joint marketing activities with customers and business partners.

I. Marketing Budget and Vendor Management

• Assist in preparing and monitoring the marketing budget.
• Obtain quotations and coordinate with external marketing agencies, designers, printers and suppliers.
• Monitor marketing expenditure and ensure activities are conducted within approved budgets.
• Evaluate vendor performance, service quality and cost-effectiveness.
• Submit marketing expenses and supporting documents for approval and record-keeping.

J. Marketing Performance and Reporting

• Prepare monthly marketing activity reports for management.
• Monitor campaign performance against agreed objectives and key performance indicators (KPIs).
• Analyse advertising expenditure, engagement rates, leads, conversion rates and return on advertising spend where applicable.
• Maintain records of marketing campaigns, promotional materials, vendor quotations and marketing expenditure.
• Provide recommendations to improve campaign performance and marketing efficiency.
• Report campaign results, challenges and future action plans to management.

K. Website and E-commerce Marketing

• Coordinate website content updates and ensure product and company information remains accurate.
• Support search engine optimisation (SEO), online visibility and website traffic improvement.
• Coordinate online marketplace promotions and product listings where applicable.
• Monitor website and e-commerce campaign performance.
• Work with the relevant teams to improve the online customer experience and conversion rates.

L. Internal Coordination and Administration

• Coordinate marketing requirements with Management, Sales, Finance, Operations, Product Development and other relevant departments.
• Obtain management approval for marketing campaigns, expenses, artwork and promotional materials before implementation.
• Maintain proper documentation, reports, contracts, quotations and marketing records.
• Ensure marketing activities follow company policies, approval procedures and applicable legal requirements.
• Perform other marketing-related duties and projects assigned by Management.

3. Qualifications and Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication, Branding or a related field.
• Preferably 2–4 years of relevant experience in marketing, branding or digital marketing.
• Strong understanding of brand management, marketing strategy and promotional campaigns.
• Experience managing social media platforms and preparing marketing content.
• Familiarity with digital advertising, analytics and campaign reporting.
• Knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
• Strong communication, presentation, coordination and project management skills.
• Creative, organised, proactive and able to manage multiple projects simultaneously.
• Proficient in Microsoft Office, especially Excel, Word and PowerPoint.
• Able to work independently and collaborate effectively with different departments.

4. Key Performance Indicators (KPIs)

Performance will be evaluated based on agreed targets, budget and business objectives, including:

• Brand awareness and brand visibility growth.
• Social media reach, engagement and follower growth.
• Marketing campaign execution and completion within deadlines.
• Lead generation and marketing contribution to sales growth.
• Digital advertising performance and return on advertising spend.
• Marketing budget control and cost efficiency.
• Quality, accuracy and consistency of branding materials.
• Successful product launches, promotions and marketing events.
• Market research quality and competitor analysis.
• Timely submission of marketing reports and campaign evaluations.
• Website traffic and online marketing performance, where applicable.
• Collaboration and support provided to the Sales and other departments.

Pay: RM3,500.00 - RM4,000.00 per month

Work Location: In person