Brand Marketing - Content Executive Jobs, Salary up to MYR 3,500 in LIAN TAAT FOOD SDN BHD Johor - Maukerja

Brand Marketing & Content Executive

Location: Batu Pahat, Johor
Employment Type: Full-time

About the Role

We are looking for a creative, proactive and hands-on Brand Marketing & Content Executive to support our growing food manufacturing business and manage day-to-day marketing activities across our brands.

This role is ideal for someone who enjoys creating content, developing brand ideas, coordinating marketing projects and turning ideas into actual results.

You will be involved in brand development, social media management, content creation, product marketing, promotional campaigns and exhibition coordination. We are looking for someone who can work independently, take ownership of assigned projects and bring fresh ideas to the business.

Key Responsibilities

1. Brand Management & Marketing

• Support the development and execution of marketing strategies for our brands and products.
• Maintain brand consistency across packaging, promotional materials, social media and other marketing channels.
• Develop creative ideas to improve brand awareness, product positioning and customer engagement.
• Assist with new product launches and promotional campaigns.

2. Social Media & Content Creation

• Plan, create and manage content for TikTok, Instagram, Facebook and other relevant platforms.
• Shoot, edit and produce short-form videos, product photos, reels and promotional content.
• Develop monthly content calendars and ensure consistent posting.
• Write engaging captions, promotional copy and product descriptions in English and Bahasa Malaysia.
• Monitor content performance and recommend improvements based on engagement and audience response.

3. Marketing Design & Materials

• Create marketing visuals, posters, promotional materials and basic product presentation materials using Canva or Adobe software.
• Coordinate packaging artwork, product catalogues, brochures and other marketing collateral.
• Work with designers, printers, photographers and external vendors when required.

4. Campaigns, Exhibitions & Events

• Coordinate marketing campaigns, product promotions, sampling activities and exhibitions.
• Assist with exhibition preparation, booth materials, product displays and event execution.
• Capture event content and coordinate post-event marketing activities.
• Manage project timelines, deliverables and follow-ups with relevant parties.

5. Sales & Business Support

• Prepare company profiles, product presentations, product catalogues and marketing materials to support sales activities.
• Work closely with the sales and business development team to support product promotion and customer enquiries.
• Conduct basic market research and competitor analysis to identify trends and marketing opportunities.

6. Reporting & Coordination

• Maintain a marketing calendar and track ongoing projects.
• Monitor social media performance and prepare monthly marketing reports.
• Coordinate tasks with internal departments and external service providers.
• Take ownership of assigned tasks and ensure timely completion with minimal supervision.

Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, Multimedia, Business or a related field.
• Preferably 1–3 years of experience in marketing, brand management, social media or content creation. Fresh graduates with a strong portfolio and relevant practical skills are welcome to apply.
• Able to shoot and edit short-form videos for TikTok, Instagram Reels and other platforms.
• Proficient in Canva; knowledge of Adobe Illustrator, Photoshop or other design tools is an advantage.
• Good written and verbal communication skills in English and Bahasa Malaysia.
• Creative, organised, detail-oriented and proactive.
• Able to manage multiple projects, meet deadlines and work independently.
• Willing to participate in product shoots, factory visits, promotional activities and exhibitions when required.
• Experience in FMCG, food, retail or consumer brands is an advantage.

What We Offer

• Opportunity to work on real products and develop brands across multiple marketing channels.
• Hands-on exposure to brand development, product marketing, content production and exhibitions.
• A role with room to contribute ideas and take ownership of marketing projects.
• Career development opportunities based on performance and capability.

Interested candidates are invited to submit their resume and portfolio, including examples of social media content, videos, designs or marketing campaigns they have worked on.

Pay: RM2,000.00 - RM3,500.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Application Question(s):

• Are you able to independently plan, shoot and edit short-form videos for TikTok, Instagram Reels and Facebook?
• Are you comfortable creating content by filming products, production processes and behind-the-scenes activities at a food manufacturing facility?
• Are you willing to assist with marketing campaigns, product launches, exhibitions and promotional events when required?
• What is your expected monthly basic salary (RM)?

Work Location: In person