Company: Pharmaniaga Marketing Sdn Bhd
Department: Oral Health & Oncology
Position: Assistant Manager, Brand
Key Responsibilities:
1. Sales & Marketing Analytics
- Prepare and analyze monthly sales, marketing, and brand performance reports.
- Monitor product, sector, and sales performance and provide actionable insights to support management decision-making.
- Identify market trends, performance gaps, and opportunities for growth.
2. Brand Communication & Marketing Materials
- Conceptualize, develop, and manage marketing materials, including Detailing Aids (DA), Leave-Behind Brochures (LBL), Patient Information Leaflets (PIL), teaser cards, posters, and other promotional materials.
- Ensure all marketing materials are aligned with brand strategy, scientific accuracy, regulatory requirements, and company guidelines.
3. Market Intelligence & Sampling Strategy
- Conduct market and competitor analysis, including monitoring new product pipelines and market intelligence sources such as IQVIA, MIMS, and other relevant platforms.
- Develop and manage product sampling strategies, including withdrawal planning, monitoring, and reporting.
- Analyze sales performance against sampling activities and recommend optimization strategies.
4. Field Engagement & Stakeholder Management
- Conduct regular field visits with the sales team to gather market insights, understand customer needs, and strengthen brand visibility.
- Build and maintain effective relationships with internal and external stakeholders, including Healthcare Professionals (HCPs), event organizers, and business partners.
- Gather field insights and translate them into actionable marketing initiatives.
5. Brand Planning & Campaign Execution
- Develop and execute brand plans, marketing campaigns, and product launch strategies with clear objectives and measurable ROI.
- Coordinate marketing activities to ensure timely and effective execution.
- Monitor campaign effectiveness and manage budgets responsibly.
6. Inventory & Marketing Resource Management
- Manage marketing materials, product samples, and promotional items effectively.
- Prepare AMS reports and coordinate with the Inventory team to ensure adequate stock availability.
- Monitor utilization and ensure effective cost management without compromising marketing impact.
7. Product Training & Knowledge Development
- Develop and deliver product, disease, CME/CDE, and sales training materials.
- Prepare detailing schemes, training modules, presentation decks, and assessment/quiz materials to strengthen product knowledge among the sales team.
- Conduct internal product and brand training sessions when required.
8. Performance Monitoring & Reporting
- Maintain accurate and up-to-date dashboards covering brand, product, sector, and sales performance.
- Provide regular performance updates, insights, and recommendations to the Marketing Manager/HOD.
- Track agreed KPIs and support continuous improvement initiatives.
9. Events & Professional Engagement
- Independently coordinate with event organizers for bookings, logistics, exhibition requirements, and professional engagement activities.
- Support and represent the brand at conferences, exhibitions, CME/CDE sessions, and other professional events.
- Ensure all event activities are executed effectively and in accordance with company guidelines.
10. Cross-Functional Collaboration & Business Growth
- Collaborate with Sales, Medical, Regulatory, Logistics, Procurement, Legal, HCM, Finance, and other relevant functions to support effective brand execution.
- Identify opportunities to strengthen product positioning, market penetration, and profitable brand growth.
- Contribute ideas and insights towards long-term product development and market expansion.
11. General Marketing Responsibilities
- Support the Marketing Manager/HOD in implementing brand-related initiatives and strategic projects.
- Take ownership of assigned projects and deliver results independently with minimal supervision.
- Undertake other relevant duties and initiatives as assigned.
- Ensure all activities comply with applicable regulatory, ethical, and company policies and guidelines.
Qualification
- Bachelor's degree in Science, Marketing, or a related discipline.
- Minimum 5 years of experience in the dental or pharmaceutical sector (preferred), with proven track record in Sales & Marketing.
- Strong network and experience liaising with healthcare professionals, government institutions, and private clinics.
- Self-driven, proactive, and able to work independently with minimal supervision. Excellent communication, presentation, and interpersonal skills.
- Proficient in Microsoft Office applications (Excel, Word, PowerPoint).
- Possess own transport.
Why Join Us?
- Opportunity to represent leading oral health brands under Pharmaniaga’s portfolio.
- Dynamic and supportive team culture with continuous learning.
- Competitive benefit and remuneration package.