Kerja Sepenuh Masa, Assistant Manager Brand di Pharmaniaga Berhad Selangor - Maukerja

Company: Pharmaniaga Marketing Sdn Bhd

Department: Oral Health & Oncology

Position: Assistant Manager, Brand

Key Responsibilities:

1. Sales & Marketing Analytics

• Prepare and analyze monthly sales, marketing, and brand performance reports.
• Monitor product, sector, and sales performance and provide actionable insights to support management decision-making.
• Identify market trends, performance gaps, and opportunities for growth.

2. Brand Communication & Marketing Materials

• Conceptualize, develop, and manage marketing materials, including Detailing Aids (DA), Leave-Behind Brochures (LBL), Patient Information Leaflets (PIL), teaser cards, posters, and other promotional materials.
• Ensure all marketing materials are aligned with brand strategy, scientific accuracy, regulatory requirements, and company guidelines.

3. Market Intelligence & Sampling Strategy

• Conduct market and competitor analysis, including monitoring new product pipelines and market intelligence sources such as IQVIA, MIMS, and other relevant platforms.
• Develop and manage product sampling strategies, including withdrawal planning, monitoring, and reporting.
• Analyze sales performance against sampling activities and recommend optimization strategies.

4. Field Engagement & Stakeholder Management

• Conduct regular field visits with the sales team to gather market insights, understand customer needs, and strengthen brand visibility.
• Build and maintain effective relationships with internal and external stakeholders, including Healthcare Professionals (HCPs), event organizers, and business partners.
• Gather field insights and translate them into actionable marketing initiatives.

5. Brand Planning & Campaign Execution

• Develop and execute brand plans, marketing campaigns, and product launch strategies with clear objectives and measurable ROI.
• Coordinate marketing activities to ensure timely and effective execution.
• Monitor campaign effectiveness and manage budgets responsibly.

6. Inventory & Marketing Resource Management

• Manage marketing materials, product samples, and promotional items effectively.
• Prepare AMS reports and coordinate with the Inventory team to ensure adequate stock availability.
• Monitor utilization and ensure effective cost management without compromising marketing impact.

7. Product Training & Knowledge Development

• Develop and deliver product, disease, CME/CDE, and sales training materials.
• Prepare detailing schemes, training modules, presentation decks, and assessment/quiz materials to strengthen product knowledge among the sales team.
• Conduct internal product and brand training sessions when required.

8. Performance Monitoring & Reporting

• Maintain accurate and up-to-date dashboards covering brand, product, sector, and sales performance.
• Provide regular performance updates, insights, and recommendations to the Marketing Manager/HOD.
• Track agreed KPIs and support continuous improvement initiatives.

9. Events & Professional Engagement

• Independently coordinate with event organizers for bookings, logistics, exhibition requirements, and professional engagement activities.
• Support and represent the brand at conferences, exhibitions, CME/CDE sessions, and other professional events.
• Ensure all event activities are executed effectively and in accordance with company guidelines.

10. Cross-Functional Collaboration & Business Growth

• Collaborate with Sales, Medical, Regulatory, Logistics, Procurement, Legal, HCM, Finance, and other relevant functions to support effective brand execution.
• Identify opportunities to strengthen product positioning, market penetration, and profitable brand growth.
• Contribute ideas and insights towards long-term product development and market expansion.

11. General Marketing Responsibilities

• Support the Marketing Manager/HOD in implementing brand-related initiatives and strategic projects.
• Take ownership of assigned projects and deliver results independently with minimal supervision.
• Undertake other relevant duties and initiatives as assigned.
• Ensure all activities comply with applicable regulatory, ethical, and company policies and guidelines.

Qualification

• Bachelor's degree in Science, Marketing, or a related discipline.
• Minimum 5 years of experience in the dental or pharmaceutical sector (preferred), with proven track record in Sales & Marketing.
• Strong network and experience liaising with healthcare professionals, government institutions, and private clinics.
• Self-driven, proactive, and able to work independently with minimal supervision. Excellent communication, presentation, and interpersonal skills.
• Proficient in Microsoft Office applications (Excel, Word, PowerPoint).
• Possess own transport.

Why Join Us?

• Opportunity to represent leading oral health brands under Pharmaniaga’s portfolio.
• Dynamic and supportive team culture with continuous learning.
• Competitive benefit and remuneration package.