Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
Organizing, Preparing, and updating Marketing Campaigns including Webinars, Live-Sessions, HOTDs, Customer Events, Exhibitions and more as required & agreed with Sales Department.
Innovate and perform new lead generating activities to meet KPIs and Goals.
Perform calls and sending EDMs to leads/prospects/customers to qualify, invite, follow up on status and more.
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Organizing, Preparing, and updating Marketing Campaigns including Webinars, Live-Sessions, HOTDs, Customer Events, Exhibitions and more as required & agreed with Sales Department.
Innovate and perform new lead generating activities to meet KPIs and Goals.
Perform calls and sending EDMs to leads/prospects/customers to qualify, invite, follow up on status and more.
...
Organizing, Preparing, and updating Marketing Campaigns including Webinars, Live-Sessions, HOTDs, Customer Events, Exhibitions and more as required & agreed with Sales Department.
Innovate and perform new lead generating activities to meet KPIs and Goals.
Perform calls and sending EDMs to leads/prospects/customers to qualify, invite, follow up on status and more.
...
Develop and execute digital marketing strategies across organic channels, including social media and email, to drive brand awareness, audience growth, and lead generation.
Create, schedule, and publish engaging content for social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) and other digital channels, ensuring brand consistency and alignment with marketing objectives.
Monitor and analyze the performance of organic digital marketing efforts using analytics tools (e.g., Google Analytics, social media insights), providing regular reports on key metrics and actionable insights for optimization.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Social Media & Content Direction: Spearhead social media strategies for our restaurant portfolio, directly partnering with creators, videographers, and designers to produce high-performing content.
Paid Advertising:ManageMeta AdsandGoogle Adsto drive traffic and footfall, focusing on continuouscampaign optimisation and ROI.
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Manage the official web shop and oversee day-to-day activities including marketing campaigns, sales performance, content management, promotions, SEO, SEM, SMM, and related tasks.
Support monthly promotion and campaign setups (e.g., 3.3, 6.6, 9.9, 11.11, 12.12, Year-End Sale, Payday, Double Days) including banners, vouchers, bundles, and discounts.
Assist with product uploads, content updates, and product page maintenance to ensure accuracy and consistency.
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This role is focused on turning digital marketing into measurable participant growth. You’ll manage campaigns across multiple sporting events, improve the registration journey, and use performance insights to strengthen acquisition and repeat participation.
You’ll also work closely with organisers and internal teams, giving you exposure across performance marketing, CRM, lifecycle marketing and commercial growth.
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Manage the daily operations, maintenance, and overall performance of the Shopify e-commerce website.
Monitor and analyse key e-commerce metrics, including sales performance, website traffic, conversion rates, average order value, and customer behaviour.
Identify website and sales performance issues, recommend improvement strategies, and implement suitable actions to improve overall e-commerce performance.
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Handle content for lingerie (bras) and women’s clothing: making sure everything looks amazing for our customers.
Produce engaging visuals and videos: Capture and edit product and lifestyle content for advertisements, e-commerce platforms, and social media.
Develop scripts and storyboards: Write concise, compelling scripts and create storyboards that effectively communicate product value and brand messaging.
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Handle content for lingerie (bras) and women’s clothing: making sure everything looks amazing for our customers.
Produce engaging visuals and videos: Capture and edit product and lifestyle content for advertisements, e-commerce platforms, and social media.
Develop scripts and storyboards: Write concise, compelling scripts and create storyboards that effectively communicate product value and brand messaging.
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Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
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