5+ years of product management experience in digital advertising. Experience in international advertising markets is preferred, along with demonstrated experience building a product direction or business line from 0 to 1.
Proven end-to-end experience leading the development of performance advertising format capabilities, with measurable business impact such as increased ad spend or improved ROI. Able to demonstrate a systematic portfolio of relevant cases and established methodologies.
Deep expertise in advertising attribution systems, with a thorough understanding of the end-to-end app advertising measurement ecosystem, including SDK integration, SKAN, MMP attribution, and multi-touch attribution. Familiarity with leading MMP platforms such as AppsFlyer, Adjust, and Branch and how they operate. Experience developing advertising platform strategies and translating attribution insights into product and strategy optimization opportunities....
Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).
Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.
Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back)....
We are looking for a mature and experienced Business Development Manager who is strong in client engagement, relationship-building, and understanding digital needs. Your role is to identify opportunities, qualify client requirements, and bring the right projects into the company.
You will work closely with our CEO, CDO, and Chief Solution Architect for proposal development, technical scoping, and strategic presentations. Your focus is on building trust, managing conversations, and driving opportunities forward....