Develop and execute the overall merchandising strategy for the Grocery and Non-Food category in line with the company's business objectives and customer needs, with a specific focus on driving the growth and commercial performance of Central Mart.
To prepare and develop marketing plan for the designated products, agencies and Principals in line with the Company as well as the Principal’s objectives
Lead the collection and analysis of competitive intelligence, market trends, and product benchmarking for applied products, including chillers and airside solutions.
Assess market opportunities by identifying market gaps via consulting Sales and Business Strategy teams and propose financing products/programs relevant to the target market.
Accountable for the end-to-end productisation lifecycle — from concept, build and GTM through to post-sales operations — working closely with Product, Subsidiaries, IT, Network, and Operational teams to ensure product support is in place.
To prepare and develop marketing plan for the designated products, agencies and Principals in line with the Company as well as the Principal’s objectives