- Develop and maintain a deep understanding of the Primary Market Area (PMA), including customer profiles, income segments, demographic composition, and behavioural patterns. Serve as the go-to market intelligence owner for the assigned area — translating who the customer is, what they earn, and how they live into actionable insights that ground brand positioning, campaign planning, and local marketing decisions in real market realities.
Regional Market Development Manager, IKEA Batu KawanIKEAFull TimeSimpang Ampat
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