Develop and maintain a deep understanding of customer behaviours, demographics, life-at-home needs, cultural differences, and market dynamics across Northern Malaysia.
Develop and maintain a deep understanding of the Primary Market Area (PMA), including customer profiles, income segments, demographic composition, and behavioural patterns. Serve as the go-to market intelligence owner for the assigned area — translating who the customer is, what they earn, and how they live into actionable insights that ground brand positioning, campaign planning, and local marketing decisions in real market realities.
Maximizing sales and profitability by ensuring your area of responsibility is clean, tidy, fully stocked and correctly priced. You also ensure your products are in perfect condition at all times.