Lamarsa Coffee Machine Company (Lamarsa), based in Petaling Jaya, Selangor, is hiring a Brand Marketing Manager to lead and execute the company's overall marketing strategy to drive brand growth, customer engagement and sales. The role will lead a small in-house marketing team, collaborate with internal teams, external agencies and brand partners, and manage planning, review and execution of integrated campaigns across digital, retail and offline channels.
Lead multi-year growth strategies for the Singapore market, focusing on either elevating the Tissue portfolio into a premium, prestige brand or scaling the Adult Incontinence portfolio within healthcare institutions (hospitals and nursing homes).
Drive a rolling 5-year product innovation pipeline tailored to Singapore consumer trends by collaborating closely with internal R&D and innovation labs.
Own the complete strategic deployment and commercial execution of product launches across all 7Ps, backed by structural rolling 8-Quarter category roadmaps.
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Together with R&D and VIC, lead the crafting of 5 years innovation funnel for all categories.
Conduct and Implement innovation ideation session/ Workshops covering products, packaging, communications (incl. CRM) and promotions that is aligned to the brand platform, business objectives and market needs.
Develop and implement marketing plans for individual market in charge.
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Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.
Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.
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Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers
Lead the full content ecosystem across key owned and organic channels, including social media, website, blogs, EDM newsletters, in-app content, product education, and campaign content
Develop and manage the content roadmap, translating business priorities, campaign plans, product features, travel moments, and cultural trends into engaging content that builds awareness, trust, engagement, and conversion
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Develop and execute integrated branding campaigns, while leading the creation of compelling creative assets, brand storytelling, and cross-channel campaign content.
Lead the creation of festive campaigns to drive relevance and engagement.
Establish consistent brand messaging and visual identity across all markets.
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Lead and manage the end-to-end development of Own Brand Personal Care products for Malaysia and also DFI operating markets
Identify emerging consumer needs, personal care trends, and business opportunities to develop differentiated and competitive Own Brand products.
Conduct market intelligence, consumer insights analysis, and competitor benchmarking to ensure products deliver clear customer value and market differentiation.
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Conduct market intelligence, consumer insights analysis, and competitor benchmarking to ensure products deliver clear customer value and market differentiation
Identify, evaluate, and develop strategic partnerships with supplier partners to support Own Brand product development initiatives
Manage the supplier matrix and performance to ensure product innovation, quality, cost competitiveness, and supply reliability
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High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
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High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
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