Brand & Omnichannel Strategy: Plan and execute marketing campaigns across all channels—both online (e-commerce, live streams, social media) and offline (retail outlets, pop-up events, trade shows).
Supervises the development of the advertising program in accordance with clients’ objectives and budget limitations. Plan and execute advertising activities for clients.
Overall responsible for brand development work, including Brand partnerships and collaborations, audience engagement and working with the team to develop marketing strategies and plans, lead media relations, digital campaigns, sponsorships and event management.
Brand/Marketing Strategy: Supports Marketing Manager to develop the strategy for Dutch Lady UHT portfolio, in line with consumer and business objectives.
Brand/Marketing Strategy: Supports Marketing Manager to develop the strategy for Dutch Lady UHT portfolio, in line with consumer and business objectives.
Brand Strategy & Growth: Lead brand strategy and execute growth initiatives to drive revenue, market share and profitability through consumer, market and competitor insights.
Partnering with the Marketing Manager to design and implement annual brand marketing plans that align with company strategy, budget, and growth objectives.
Develop recommended annual consumer marketing plans and activity calendars for Vitasoy’s core brands under the direction of the Head of Sales & Marketing, proposing target audiences, positioning, priorities and investment for approval. Agree campaign and launch priorities and sequencing across the brand portfolio to align delivery with business objectives and available resources.
Deliver financial targets including gross sales and EBITA for the assigned brands for the Skin care and Feminine care portfolio across the AMENA region.