Work with Project Manager to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
Analyze performance data to provide insights and deliver regular reports and post-campaign analysis, comparing results against industry benchmarks with guidance.
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Campaign strategy support — Assist in developing influencer strategies across awareness, consideration, and conversion stages; propose creative angles and channel mixes.
End-to-end campaign management — Help scout, vet, outreach, negotiate, brief, track deliverables, and close out KOL/KOC collaborations.
Ongoing communications — Maintain back-to-back communications with influencers, internal teams, and external partners to ensure timelines and expectations are met.
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