Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.
News Writing & Adaptation: Research, write, and adapt news stories and headlines specifically for social media platforms without sacrificing journalistic integrity or accuracy.
Digital News Reporting: Transform breaking headlines, press releases, and in-depth articles into compelling multimedia news formats (infographics, video hooks, short-form text, and interactive polls).
Editorial & Marketing Collaboration: Work closely with the Editorial and Marketing teams to ensure news updates and editorial campaigns are executed accurately and on schedule....
Execute assigned digital marketing activities through a centralized operations model in support of affiliate and business requests
Support day-to-day campaign execution activities, including setup, updates, coordination, and maintenance of campaign elements in accordance with defined requirements
Perform routine website, SEO, social media, paid media support, marketing automation, sales enablement support, and reporting-related tasks as assigned and according to documented processes...
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
Assists with the execution of the annual marketing plan to budget .
Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel....