Develop and execute a comprehensive User-Generated Content (UGC) strategy to drive engagement, brand awareness, and conversions for our colored contact lens and invisible lens products.
Trend Analysis & Strategy: Conduct regular research on social media trends, viral formats, and competitor strategies to support content and monthly campaign planning.
Campaign strategy support — Assist in developing influencer strategies across awareness, consideration, and conversion stages; propose creative angles and channel mixes.
Livestream Support: Assist in the preparation and execution of TikTok livestream events, ensuring that all technical and content elements run smoothly.