Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).
Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.
Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back).
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Wellous Group is a fast-growing health and wellness company dedicated to delivering innovative, high-quality products that enhance everyday living. With a strong focus on research, product development, and brand excellence, we aim to create trusted solutions that support healthier lifestyles.
Discovery & Elicitation: Conduct discovery sessions with Business Owners to translate "pain points" into Functional Requirement Documents (FRD) and User Stories.
Process Engineering: Map AS-IS and TO-BE business processes to ensure Salesforce configurations align with industry best practices.
Strategic Roadmap & Feature Advocacy: Proactively monitor Salesforce Seasonal Releases (Spring, Summer, Winter) to identify new features and functionalities.
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Maintain overall instances of Salesforce administration (Sales Cloud, Sales Einstein and Pardot) and platform tasks include user and license management, system configuration, change control, and enhancements.
Maintain security such as user accounts/roles/profiles/permission, sharing rules, field level security, content folder rights, groups, list view rights.
Act as the go-to for local Salesforce Users and regional Salesforce Admins.
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Oversee the complete lifecycle of customer inquiries and tickets, ensuring accurate documentation, timely resolution, and adherence to SLAs
Coordinate with internal teams to resolve complex issues, maintain service quality standards, and ensure compliance with organizational policies and regulations
Track and analyze key metrics such as resolution times, backlog, and customer satisfaction; provide actionable insights for improvement
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Maintain overall instances of Salesforce administration (Sales Cloud, Sales Einstein and Pardot) and platform tasks include user and license management, system configuration, change control, and enhancements.
Maintain security such as user accounts/roles/profiles/permission, sharing rules, field level security, content folder rights, groups, list view rights.
Act as the go-to for local Salesforce Users and regional Salesforce Admins.
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• Participate in planning and implementations utilizing your technical aptitude, and will provide additional support to your manager and ultimately, the client.
• Primarily responsible for requirements gathering
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