Brand Campaign Activation, Execution & Management: Develop, activate, and manage brand marketing campaigns across social media, programmatic, YouTube, and local media, partnering with Content, Performance Marketing, Creative, Brand & PR teams, and external agencies to deliver against defined KPIs
Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
Day-to-Day Partner Management – Serve as the key operational contact for assigned BYD Lifestyle partners, managing enquiries, requests, promotional updates and ongoing relationship requirements.