Support the planning, coordination, and execution of partnership initiatives, sponsorship opportunities, sales pitches and marketing outreach activities.
Own MoneySmart's regional organic marketing strategy across Singapore and Hong Kong, with explicit commercial accountability for organic acquisition and revenue contribution
- Create fresh, creative and engaging short-form video content for TikTok, Instagram Reels and other social media platforms.- Think outside the box and regularly contribute new content ideas, concepts, hooks and creative angles to help our products stand out.- Assist in product photo and video shoots, both in front of and behind the camera.- Work closely with the team to brainstorm, plan and film various types of content including lifestyle, product demonstrations, educational, relatable and trend-based content.- Explore current TikTok, Reels and social media trends and creatively adapt suitable trends for the brand.- Prepare simple props, backgrounds and setups for content shooting sessions.- Assist and learn video editing using CapCut or similar editing tools.- Experiment with different storytelling styles, video hooks, filming angles and content formats to continuously improve engagement.- Support the marketing team with other social media and content-related activities when required.