Create engaging digital content (posts, captions, visuals, short videos) for social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and others.
Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.
Effectively plan, setup, implement and optimize all assigned performance marketing advertising campaigns such as Facebook Ads, Instagram Ads, Google Ads, Website, E-commerce.
Support and optimise paid media campaigns across Google Ads, Meta, Metasearch, and Display, focusing on traffic quality, conversions, ROAS, and customer performance.
Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative, public education objectives and organisational priorities.