Own the regional marketing strategy for Baby & Child Care. Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning.
Support the conceptualisation and execution of branding and design assets across marketing campaigns and events, spanning print, digital and experiential platforms
Manage day-to-day client relationships, acting as a trusted partner while supporting senior leadership on strategic direction and long-term account growth.
Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.