Oversee daily eCommerce operations across B2C, B2B, mobile app, and Marketplace stores to ensure a seamless, conversion‑optimized customer journey and consistent brand experience.
Monitor site and revenue performance using GA4 and Power BI, acting quickly on issues across traffic, funnel metrics, bounce rates, and daily sales vs. targets.
Lead end‑to‑end commercial campaign management on both D2C and Marketplace channels—planning, requirements gathering, QA, setup, and reporting—while collaborating closely with platform KAMs and Social Sellers.
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Full-Funnel GMV Growth: Drive the growth and performance of the e-commerce app business across all Southeast Asian markets. Execute multi-channel strategies (Meta, Google, TikTok, Apple Search, etc.) to achieve GMV, ROAS, and conversion cost targets.
Data Attribution & Strategic Optimization: Monitor and conduct deep-dive analysis of cross-channel data with a high sensitivity to Attribution Modeling. Real-time adjustment of budget allocation based on attribution shifts (e.g., multi-touch paths, click vs. view-through weightage) to maximize traffic value.
Creative & Product Synergy: Collaborate with the creative team to produce localized assets tailored to SEA's cultural nuances. Provide relevant feedback to the product team regarding pain points discovered during campaigns to guide on-platform conversion rate (CVR) improvements.
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Monitor and process incoming orders from all online and non-store sales channels to ensure all customer orders are accurately processed within established service level agreements.
Investigate and resolve order exceptions including payment issues, stock shortages, duplicate orders, and fulfilment delays.
Monitor order backlog and ensure timely completion.
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