Responsible for driving quality traffic and campaign performance across digital channels, supporting both online and offline business growth. This role focuses on executing data-driven campaigns, supporting brand-led initiatives, and enhancing the customer journey through paid media, KOL/KOC collaborations, and CRM alignment.
Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM, Display, YouTube), and other relevant channels.
Monitor website traffic trends and campaign performance to support Brand Marketing campaign objectives.
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Identify, recruit, and onboard affiliates and KOLs across TikTok, Instagram, YouTube, and other relevant platforms, focusing on creators whose audiences align with the company's brand portfolio.
Continuously expand and maintain a pipeline of creators and affiliates across diverse content categories and audience segments.
Manage the end-to-end affiliate lifecycle, including outreach, onboarding, campaign briefing, content guidelines, performance monitoring, and commission processing.
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End-to-End Content Execution: Take complete ownership of official social media channels across both brands, moving fluidly from conceptual ideation to hands-on scripting, mobile filming, and editing of high-performing short-form videos (Reels, TikToks) and static/slide content (XHS notes).
Traffic Optimization: Tailor all in-house content strategies specifically to drive organic discovery, user engagement, and traffic redirection to our e-commerce storefronts.
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