Develop and review marketing and business plans in collaboration with internal teams and clients to achieve overall business objectives and profitability for the Medical Devices business, with a focus on Point-of-Care Testing (POCT)
Oversee new product launches end-to-end, including launch planning, roll-out timelines, sample preparation, and display standards, while continuously reviewing sales trends to enhance marketing activities and achieve sales targets
Lead market research and competitive intelligence gathering to assess customer attitudes toward current and new products, and present strategic recommendations and innovative ideas to senior management to address market challenges and opportunities
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Support the management of the brand's Profit and Loss (P&L) and ensure preset business objectives are achieved through the execution of sound marketing strategies and plans
Support and implement the approved marketing budget, allocating funds strategically to optimize brand awareness and drive sell-through across channels
Gather and analyze market trends, market share data, and competitive intelligence to evaluate the effectiveness of marketing activities and guide strategic decisions
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Develop and execute annual brand plans, strategic initiatives, and tactical programs for the assigned Cardiovascular portfolio, driving brand growth and market share through customer-centric marketing strategies and omnichannel engagement
Identify opportunities for portfolio expansion, lifecycle management, and new indication launches, ensuring alignment with Novartis strategic priorities and DKSH business objectives
Monitor and analyze brand performance, competitive dynamics, and market developments to recommend and implement timely strategic actions
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Assist in the day-to-day operations of the company's Eshop platforms (BIG and CARING banners), ensuring smooth and efficient store management.
Support the maintenance of Eshop platforms, including updating product listings, descriptions, pricing, images, inventory information, and other product-related content.
Create, schedule, and extend promotional campaigns on Eshop platforms to support marketing initiatives and sales activities.
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Full-Cycle SDLC Management: Take end-to-end ownership of application development and release pipelines for Singapore and Malaysia stores, covering requirements gathering, technical scoping, build, SIT, UAT support, and go-live.
Market Independence & Stakeholder Management: Work directly and independently with SG and MY business, product, and banner leads to analyze commercial challenges and translate complex operational requirements into robust technical solutions.
Vendor & Engineering Oversight: Oversee internal engineering resources and third-party development partners, critically reviewing technical proposals, code quality, and delivery performance against SLAs.
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To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
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