• Secure a consistent, seamless positive customer experience through all channels by ensuring that your department is always striving to fulfil the three IKEA customer motivators: "Is it worth it?", "Can I trust IKEA", "Is there something for me?
• Ensure your shopkeepers have the right number of co-workers in the right place at the right time to run their shops successfully and ensure their co-workers are ready and available to serve customers and help them buy.
• Deliver and lead the commercial action plan for your store; taking input from the team and the matrix manager to ensure the department supports the achievement of the agreed goals for the country, maximises sales and generates sustained long-term profitability.
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