Develop, monitor, and oversee the implementation of trade marketing plans across relevant channels and product categories to achieve defined business objectives
Oversee and manage the implementation of standardized trade marketing processes, tools, and approval workflows to ensure smooth and compliant execution of all trade marketing activities
Develop and execute trade marketing plans tailored to Fast Moving Consumer Goods (FMCG) channels including Modern Trade, General Trade, and e-commerce
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Our client is a leading multinational consumer goods company with a strong presence across Asia Pacific. With a portfolio of well-established brands, the organisation is looking for an experienced Consumer Insights Senior Manager to strengthen its understanding of consumer behaviour, market trends and evolving customer preferences.
This is an opportunity for a research-driven professional to translate consumer and market intelligence into actionable commercial strategies, supporting brand growth, innovation and regional business decisions.
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Support the management of day-to-day operating expenditures against operating budgets to ensure efficient and responsible use of resources
Prepare and implement sales action plans including route planning and regular customer calls and visits to achieve sales targets across assigned businesses and territoriesTrack team progress against Key Performance Indicators (KPIs) and sales plans to maintain performance visibility and drive accountability
Provide timely and constructive feedback to team members on the execution of sales action plans and individual development areas
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Support the management of day-to-day operating expenditures against operating budgets to ensure efficient and responsible use of resources
Prepare and implement sales action plans including route planning and regular customer calls and visits to achieve sales targets across assigned businesses and territoriesTrack team progress against Key Performance Indicators (KPIs) and sales plans to maintain performance visibility and drive accountability
Provide timely and constructive feedback to team members on the execution of sales action plans and individual development areas
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Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
Prepare and implement sales action plans (e.g. plan sales routes, make regular calls/visits, etc.) to achieve sales targets for assigned businesses/territories
Track team progress against key performance indicators and sales plans. Provide timely feedback to team members on the execution of sales action plans and development areas
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Overseeing day-to-day operations of online shops (on platform- Shopee, Lazada / RedMart, TikTok shop & etc.)
Developing and executing marketing campaigns across various channels, including social media(Facebook, Instagram, TikTok, Xiao Hong Shu), live-ecommerce, KOL paid ads and SEO
Creating and managing content, such as product info, product photos, video and RTB
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Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
Prepare and implement sales action plans (e.g. plan sales routes, make regular calls/visits, etc.) to achieve sales targets for assigned businesses/territories
Track team progress against key performance indicators and sales plans. Provide timely feedback to team members on the execution of sales action plans and development areas
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Account Leadership: Own and grow relationships with key accounts, acting as the primary point of contact to ensure client satisfaction and sustainable business growth.
Sales Performance: Drive revenue, market share, and product distribution by executing tailored sales strategies aligned with commercial targets.
Strategic Planning: Develop and implement customer-specific business plans using market data, category insights, and performance metrics.
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Drafting, formatting, proofreading, and maintain contracts, agreements, policies, SOPs, guidelines, and other legal and corporate documents in accordance with company standards.
Conduct preliminary reviews of legal and corporate documents to identify inconsistencies, missing information, and potential compliance concerns before escalation.
Support process improvement initiatives by identifying documentation gaps and recommending practical enhancements to policies, SOPs, and internal processes.
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Working Days: Monday to Friday 8.30am to 6pmWorking Location: Woodlands Link [Nearest: Admiralty MRT]
Responsibilities:• Order Processing: Enter new orders, prepare quotations, and generate invoices.• Customer Support: Answer sales phone calls, reply to emails, and resolve client complaints or questions.• Data Management: Maintain and update customer information, pricing lists, and inventory levels in CRM or ERP systems.• Sales Reporting: Compile daily, weekly, or monthly sales numbers for managers.• Team Coordination: Coordinate with the shipping, warehouse, and finance departments to ensure timely deliveries.
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Commercial Execution & Channel Strategy: Craft multi-tiered trade strategies and activation calendars that align with overarching business goals. Structure customized retail programs, pop-up events, and channel activations designed to secure shelf space, boost footprint, and maximize product velocity.
Product Performance & Inventory Insights: Continuously track top-tier portfolio items and fresh product releases against historical targets. Run deep-dive audits on account performance, track distribution depth, spot volume drops, and formulate swift corrective plays to protect market share.
Activation Lifecycle & Spend Management: Drive full lifecycle execution for consumer promotions, trade incentives, and in-store marketing events. Align cross-departmental timelines, matching sales commitments and marketing campaigns with inventory allocations while auditing past performance to optimize future campaign yield.
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Assist the Marketing Manager in developing and executing annual and tactical marketing plans for the assigned Coffee portfolio.
Drive day-to-day brand management operations and ensure timely, seamless execution of marketing initiatives.
Plan, coordinate, and execute integrated $360{\circ}$ marketing campaigns across digital platforms, social media, consumer activations, and agency/P.R. partners.
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Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
WhatsApp & Mobile Channels: Manage WhatsApp broadcasts and automated messaging journeys while ensuring compliance with PDPA requirements. Drive mobile app adoption and repeat purchases through push notifications and in-app messaging.
Loyalty & Rewards: Oversee the day-to-day operations of the customer loyalty programme, including membership tiers, points, reward redemptions, referrals, and exclusive member promotions.
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A leading FMCG business with their regional office set up in Singapore, they are achieved strong profitability results and continuing with their expansion activities. There is now an exciting opportunity for a high potential and hands on individual to be part of their team as a Management Accountant.