This role sits under a new function whose role is to move the POS programme from a fragmented, project-driven setup into a structured, scalable commercial function with clear ownership and accountability
Marketing Leadership: Partner with senior leadership and marketing teams to maximize potential, monitoring performance and identifying gaps to drive both immediate gains and long-term value creation across your portfolio of markets
Own the overall strategy and performance across Rider Supply, Rider Experience and Rider Compliance, translating business priorities into clear team goals and execution plans.
Own User Retention and Engagement: You set the strategic direction for the retention and New verticals team and drive initiatives to support the positive development of the key user retention and engagement metrics across our offerings;
Experimentation: Designing, implementing, and analysing A/B tests with a strong emphasis on statistical methods for robust hypothesis validation and accurate impact measurement. A deep understanding of statistical techniques is required for all our experiment analyses.
Own Singapore's rider growth planning and execution, ensuring sufficient fleet capacity and vehicle mix to support business growth and operational performance.
Own Singapore's rider growth planning and execution, ensuring sufficient fleet capacity and vehicle mix to support business growth and operational performance.
Own QC Growth performance across markets, accountable for QC MAU % and QC Trials by developing and executing growth strategies based on market needs, scope, initiatives, and gaining cross-functional alignment on new opportunities.
Own the end-to-end execution of regional Retail Media & Partnerships campaigns across multiple markets, ensuring campaigns are launched accurately, delivered on time, and aligned with client objectives.