Support and manage annual budgeting and monthly rolling forecast for different business units within the company by liaising with key business stakeholders in the management team for valuable input. Perform analysis to assess trend and forecast of business key KPI’s.
Scheduling and Calendar Management: Proactively manage and coordinate complex calendars, including meetings, workshops, offsites, and team events for two Executive Leadership Team members, ensuring effective prioritization and seamless execution.
Translate overall country goals into actionable promotional strategies that accelerate Monthly Active User (MAU) acquisition, frequency, and other more KPIs, across Food & Quick Commerce.
Process Standardization & Excellence: Serve as the chief architect of our operational best practices. You will design, refine, and deploy robust Standard Operating Procedures (SOPs) for routine commercial tasks, transforming fragmented local workflows into consistent, scalable global standards.
Strategic Marketing Analysis: Design and execute robust analytical methodologies, including designing A/B or geo tests, developing ML and causal inference models, and descriptive analysis techniques in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives
Develop a deep understanding of the business, its strategy and operating environment, proactively identifying people and organisational opportunities and risks.
Strategic Analysis: Design and execute robust analytical methodologies including causal impact modeling and measuring incremental ROI on quick commerce investments (examples: dark store expansion, assortment changes, delivery fee adjustments, discounting) and make actionable recommendations on capital allocation and tactical execution of quick commerce initiatives.
Lead high-impact commercial transformation initiatives, rapid-response interventions, and cross-functional pilots end-to-end across 16 markets, seamlessly scaling projects from initial setup to full regional rollout.
Strategic Analysis: Design and execute robust analytical methodologies including causal impact modeling and measuring incremental ROI on quick commerce investments (examples: dark store expansion, assortment changes, delivery fee adjustments, discounting) and make actionable recommendations on capital allocation and tactical execution of quick commerce initiatives.
Organizational Leadership & Development: Lead, mentor, and scale a high performing team of specialists and leads. Build a culture of analytical rigor, operational excellence, and continuous improvement
Leadership & Strategic Vision: Define and own the overarching vendor growth and affordability strategy across APAC and Europe. Synthesize market dynamics into a cohesive vision that balances aggressive growth with profitability and margin management.
Strategic Advisory: Oversee and advise on all aspects of competition law arising in the context of foodpanda’s APAC operations, including antitrust investigations and commercial agreements across 10 jurisdictions.
Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.
Own a portfolio of regional partner conversations end-to-end from initial outreach and commercial structuring through to legal alignment, GTM and go-live
Commercial Diagnostics & Deep Dives: Leverage data insights to diagnose complex business bottlenecks across regional markets. Analyze marketplace dynamics, unit economics, or advertising revenue streams to uncover optimization opportunities.
Ads Performance Management: Lead the regional performance management of the Ads business by monitoring country performance against targets, identifying risks and opportunities, and driving initiatives to accelerate growth.
Regional Ads Strategy: Define and execute the regional strategy for growing Ads revenue across 16 markets, identifying key growth opportunities and establishing strategic priorities that deliver sustainable business impact.
Define Product Requirements & Prioritization: Analyze promotional performance data to identify product limitations and gaps. Conduct monthly diagnostics with central, regional, and local teams to surface feature/tool needs. Translate into clear product requirements and prioritize based on KPI impact and technical feasibility across all markets.
Team Leadership & Mentorship: Lead, grow, and mentor a high-performing analytics team. Provide hands-on coaching to structure and solve complex logistics problems, ensuring the team delivers scalable solutions that drive measurable business impact.
Financial Reporting and Analytics: Design robust internal and external reporting and measurement solutions for financial operations and FinTech initiatives ranging from projecting and/or evaluating the impact of campaigns to measuring the value of key FinTech partnerships.