Understand market demand, conduct market research, and develop a feasible leasing plan for the office and industrial properties within the company’s asset portfolio.
Market Resource Research: Conduct research and evaluation of core resources in target markets including Asia-Pacific, Europe, the United States and the Middle East. Key areas cover land resources (land use classification, planned usage, geological risks), power resources (grid architecture, available substation capacity, PPA feasibility), water resources (water supply capacity, cooling water guarantee), network resources (fiber routes, submarine cable landing stations), site future expandability, as well as systematic research and assessment of competitor landscape.
Business Growth & Strategy: Develop and execute commercial strategies to grow market share across automotive, industrial, and specialized lubricant sectors
Plan, coordinate and execute integrated marketing campaigns across digital and offline channels to increase brand awareness, visitation and ticket sales.
Able to independently represent landlord in design reviews, provide clear and authoritative design directions, challenge proposal where required and recommend design for approval while safeguarding the asset design visions, brand standards and commercial objectives and customer experience.