Plan, create, schedule, and publish engaging content across the company's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
Develop and execute comprehensive digital marketing strategies across various channels including social media, email, PPC, and SEO/SEM to drive brand awareness, lead generation, and customer acquisition.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Propose and plan monthly social media content calendars across Car Insurance, Hire Purchase Loan and Dealer Financing — covering content themes, posting schedule and key messages per product
Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.