Campaign Execution: Plan, execute, and manage paid media campaigns across TikTok Ads, Meta Ads, and Google Ads. Own the full campaign lifecycle from setup to optimisation.
Lead the formulation and execution of corporate business development strategies to capture new market opportunities, expand industry footprint, and drive commercial growth.
Manage the commercial development and revenue performance of Setel's DuitNow partnership, payment gateway relationships, and adjacent payment infrastructure arrangements, by coordinating commercial activities, partnership execution, and revenue-linked initiatives across the portfolio.