Plan and execute marketing campaigns, promotional events, and festive activation to drive shopper traffic and tenant sales.
Manage promotional spaces, roadshows, kiosks, exhibitions, casual leasing opportunities, and advertising initiatives to optimize space utilization and maximize revenue.
Build and maintain strong relationships with tenants, vendors, agencies, and internal stakeholders.
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End-to-End Content Execution: Take complete ownership of official social media channels across both brands, moving fluidly from conceptual ideation to hands-on scripting, mobile filming, and editing of high-performing short-form videos (Reels, TikToks) and static/slide content (XHS notes).
Traffic Optimization: Tailor all in-house content strategies specifically to drive organic discovery, user engagement, and traffic redirection to our e-commerce storefronts.
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End-to-End Content Execution: Take complete ownership of official social media channels across both brands, moving fluidly from conceptual ideation to hands-on scripting, mobile filming, and editing of high-performing short-form videos (Reels, TikToks) and static/slide content (XHS notes).
Traffic Optimization: Tailor all in-house content strategies specifically to drive organic discovery, user engagement, and traffic redirection to our e-commerce storefronts.
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Lead and oversee the daily operations of the manufacturing facilities to ensure production targets, quality standards and delivery commitments are achieved.
Develop operational plans and coordinate resources to support production requirements, particularly during the durian season.
Work closely with Production, Supply Chain, Quality and other departments to ensure smooth plant operations.
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