Develop, plan, and implement social media strategies to align with the brand’s goals, ensuring consistent messaging across platforms.
Create, manage, and optimize SEO-friendly content (text, images, videos) for all digital and social media platforms (e.g., Facebook, Instagram, TikTok, XiaoHongShu, etc.), including video production and photo editing.
Plan, schedule, and execute paid social media campaigns, managing budgets on platforms like Facebook Ads Manager and Google Ads while tracking performance using analytics tools.
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Responsible for assisting with daily administration functions.
Responsible for online marketing tasks.
Perform day-to-day administrative duties which include but are not limited to sales invoicing, renewal of insurance, registration of new vehicles, delivery, and preparing reports
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Customer Engagement: Approach customers with customized procedures and methods.Refraction: Conduct lifestyle-oriented refraction.Consultation: Provide eye care consultations.Lens Recommendations: Introduce and recommend appropriate lenses to customers.Product Quality Check: Ensure quality control, adjustments, and packaging of products.Glasses Dispensing: Dispense glasses following Standard Operating Procedures (SOP).Warranty & Care Explanation: Explain warranty, eye care, and glasses care procedures.Administrative Work: Perform data entry and other administrative tasks.Product Ordering: Manage product orders.Stock Management: Replenish products and monitor stock levels.Delivery Coordination: Arrange delivery within outlets and to the manufacturer for edging (for certain outlets).Customer Complaints: Handle customer complaints, troubleshoot issues, and process replacements.Follow-ups: Follow up with customers per SOP and designated duration.Inquiries: Respond to all customer inquiries via WhatsApp, phone calls, and other channels.Appointment Scheduling: Arrange appointments as needed.
Eye Tests & Glasses Donation: Perform eye tests and organize donation trips (on rotation)
Corporate Eye Test Drive: Coordinate corporate eye test drives (on rotation)
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Manage a portfolio of customers and potential customers via personal sales visits, using face to face contact to provide a personalized service
Build a strong client relationship to ensure that the account performs and grows to its maximum potential, reducing attrition rate and minimizing opportunities for competitors to gain business.
Conversion of qualified leads into customers and develop and penetrate existing accounts for growth and improved Share of Wallet
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