Assist the team in planning, developing, executing, and coordinating marketing and branding activities across online and offline channels, including setting up marketing team SOPs.
Work closely with the team to manage marketing campaigns and advertising across digital platforms and social media such as Facebook, Instagram, and Google Analytics.
Develop landing pages and online sales funnels to boost e-commerce performance.
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Brand Positioning & Credibility — Own DaboBox, DaboRewards and JoomTry market positioning and ensure all messaging, campaigns, and content reinforce a consistent, credible brand identity.
Paid Performance Marketing — Own lead generation strategy and budget across paid channels; responsible for cost-per-lead efficiency and campaign ROI.
Marketing Collateral & E-Commerce Channel — Oversee execution across Shopee, TikTok Shop, and other e-commerce channels, including the Marketing Coordinator's day-to-day output.
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Event planning and implementation from time to time
Coordinating with supplier or contractor on event management, equipment hires and organizing event facilities
Related business development activities such as organizing, attending/representative company event, product presentations, marketing material creation and other activities
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Host engaging and interactive live streaming sessions on TikTok to promote and sell garment products, including convocation robes, uniforms, and custom-designed apparel.
Develop and execute creative content strategies for TikTok Live, incorporating product demonstrations, behind-the-scenes glimpses of garment manufacturing, and engaging storytelling to drive viewership and sales.
Actively interact with the audience during live streams, responding to comments and questions in real-time, building rapport, and fostering a strong community around the brand.
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Drive and build marketing strategies across all offline channels.
Develop overall marketing capabilities to facilitate critical insights about the customers and markets in the design and implementation of annual’s customer/marketing plans.
Build strong collaboration and alignment with external and internal key stakeholders (clients, local and regional cross functional team) to ensure brand strategy aligns with overall vision and business objectives.
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Develop, manage and monitor contents on social media and help to create marketing contents for social media outreach purposes and in campaign micro sites and social applications (e.g. Facebook, Tiktok, Rednote, Lemon8, Google+, Instagram, etc.)
Improve, implement or update social media posting channels pertaining to present promotions/ events, photo galleries, comments, etc.
Monitor, evaluate, research and administer social media tools on a daily basis and generate reports and analytics
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Develop, manage and monitor contents on social media and help to create marketing contents for social media outreach purposes and in campaign micro sites and social applications (e.g. Facebook, Tiktok, Rednote, Lemon8, Google+, Instagram, etc.)
Improve, implement or update social media posting channels pertaining to present promotions/ events, photo galleries, comments, etc.
Monitor, evaluate, research and administer social media tools on a daily basis and generate reports and analytics
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Strong knowledge of social media platforms and digital marketing practices.
Experience in creating digital content
graphics
and social media materials.
Basic knowledge of SEO and digital marketing analytics.
Familiarity with tools such as Google Analytics
Canva
Adobe Creative Suite
Meta Business Suite
or similar platforms will be an advantage.
Strong written and verbal communication skills.
Creative
organised
proactive
and able to manage multiple tasks.
Good analytical and problem-solving skills.
Able to work independently as well as collaboratively with different departments.
People Management
Problem Solving
Coordinating with Others
Negotiation
Creativity
Critical Thinking
Communication Skill
Responsibility
Punctual
Project Management
Basic Math
Marketing
Administrative
Attention to Detail
Digital Marketing
Social Media Management
Content Creation
Copywriting
SEO
Digital Campaign Management
Social Media Analytics
Google Analytics
Graphic Design
Branding
Event Management
Marketing Communication
Content Planning
Campaign & Social Media Management: Support end-to-end planning of marketing campaigns and take charge of our social media presence. You'll create engaging content and ensure our brand stays relevant by leveraging current trends.
Performance Tracking: Regularly monitor sales performance, campaign impact, and budget spend to ensure we are maximizing every Ringgit for the highest ROI.
Data-Driven Insights: Conduct post-campaign reporting and analysis, utilizing a "test and learn" approach to continuously optimize our future strategies.
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Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Time Management
Communication Skills
Strong organizational and
Detail-oriented
proactive
analyse consumer buying trends
Social media marketing
Sales analysis
Advertising techniques
This role is focused on turning digital marketing into measurable participant growth. You’ll manage campaigns across multiple sporting events, improve the registration journey, and use performance insights to strengthen acquisition and repeat participation.
You’ll also work closely with organisers and internal teams, giving you exposure across performance marketing, CRM, lifecycle marketing and commercial growth.
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Digital Marketing
Content Creation
Social Media Management
Campaign Management
Market Research
SEO/SEM
Communication Skills
Team Collaboration
Creative Thinking
Data Analysis
Client Relations