Develop and execute Board’s MICE global marketing activities across paid and owned touchpoints, ensuring the activities are grounded on target segment’s insights, coordinating with internal and external stakeholders, external agencies and vendors to ensure timely delivery and quality outcomes. The successful candidate should also be able to demonstrate the ability to conceptualise and craft engaging and effective content across digital platforms (including social media, MICE EDM, landing pages, video and written case studies) and below-the-line formats: