Conduct in-depth competitor analysis for all projects prior to official launch, including preparing briefings and presentations to management on key findings and insights.
Perform comprehensive market research and maintain databases covering the property sector, demographics, economic indicators, and relevant industry developments.
Carry out feasibility studies and competitive assessments to support strategic decision-making before sales launches.
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Paid Advertising (Paid Ads) Management & OptimizationPlan, launch, and manage paid advertising campaigns on major platforms such as Meta Ads and TikTok Ads to ensure marketing objectives are achieved.
Data Analysis & Advertising CostsMonitor and analyze daily advertising performance metrics (CTR, CPC, and ROAS). Conduct A/B testing and optimize advertising budgets to achieve the most cost-effective customer acquisition cost (Cost Per Lead/Acquisition).
Idea Generation & Hook DevelopmentGuide the team in creating short-form video ideas (Reels/TikTok), graphics, and compelling copywriting with strong hooks that capture audience attention.
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Able to manage and post content on Facebook
Instagram
Xiaohongshu (小红书) and TikTok
Familiar with Meta Business Suite / Ads Manager — boosting posts
basic audience targeting and reading campaign results
Able to respond to customer enquiries and comments on social media and WhatsApp Business in a professional tone
Basic understanding of e-commerce platforms (Shopee
Lazada
TikTok Shop) — product listing
promotions
order follow-up
Able to track and report simple performance figures (reach
engagement
enquiries
sales conversion)
Marketing Coordination
Content Creation
Event Planning Support
Internal Communications
Social Media Management
Brand Awareness
Administrative Support
• Manage and develop the online presence of the company, including creating and managing digital-related projects and implementing digital marketing campaigns.
• Assist in the execution of digital media strategies, including content creation, scheduling, and monitoring engagement.
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The Marketing Account Manager is responsible for managing client relationships, leading marketing projects, and ensuring the successful execution of branding, marketing, and communication strategies. This role serves as the key liaison between clients and internal teams, ensuring projects are delivered on time, within budget, and aligned with clients' business objectives.