Lead discovery meetings with prospects introduced by the Business Development Executive and understand their launch plans, marketing objectives and decision process.
plan and execute integrated in-store and online marketing campaigns, including promotions, discounts, and events, to drive footfall, engagement, and sales
Plan and execute a calendar of marketing events and activations aligned with key campaigns, product launches and seasonal retail moments which includes:
Drive Athlete & Influencer Performance: Plan and run 52 athlete- and influencer-led campaigns a year across North America, driving e-commerce revenue through discount codes, email acquisition and @OxyShred follower growth.
Design, plan, execute and monitor paid campaigns (e.g: Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics