Execution (80% of your time): This is the core of the job. Build the campaigns, set up the tracking, write the copy, and hit launch. Don't wait for perfect conditions. Get it live, see how the market reacts, and test aggressively.
Maintenance & Optimisation (15% of your time): Watch the daily ad spend like a hawk. Kill the losing ads immediately and scale the winners. We expect you to constantly tweak audiences, copy, and landing pages to push our Customer Acquisition Cost (CAC) down.
Planning (Minimal): No 20-page strategy documents. Give us a 3-bullet hypothesis on a Monday and have the test running by Tuesday.
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Sales Leadership & Strategy: Drive revenue targets by executing targeted sales strategies, managing pipeline performance, and coaching the sales team to achieve commercial objectives.
Stakeholder & Government Relations: Build and maintain strategic alliances with key promotional agencies and government bodies (e.g., MIDA, MDEC, trade chambers) to unlock corporate investment opportunities.
End-to-End Deal Execution: Manage the complete sales cycle from prospecting, site visits, and presentations to complex contract negotiations, closing, and handover.
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