Team Leadership & Operations Management
Direct & Mentor: Manage, train, and guide a team of Influencer Marketing Executives to successfully plan, execute, and deliver multiple campaigns simultaneously.
Process Optimization: Establish, standardise, and streamline workflows for KOL/KOC sourcing, outreach, product seeding, contract negotiation, and content review.
Workload Allocation: Oversee executive campaign assignments, monitor deadlines, and ensure seamless coordination between internal teams and external talent.
Strategic Planning & Campaign Management
Strategy Development:Craft data-driven influencer marketing strategies aligned with overall brand goals, marketing funnel stages, and budget allocations.
Multi-Platform Execution: Oversee cross-platform strategies tailored to platform nuances (TikTok, Instagram, Facebook, Xiaohongshu/RED).
High-Level Relationships: Build and maintain strategic partnerships with top-tier KOLs, key talent agencies, and creator networks.
Negotiation & Contracts:Establish negotiation guidelines and rate benchmarks for the team; directly handle contracts and negotiations for high-profile or agency-level deals.
Quality Assurance & Performance Analytics
Brand Integrity: Review high-stakes content and ensure all team-approved creator deliverables adhere strictly to brand guidelines, compliance standards, and campaign briefs.
Analytics & ROI Tracking:Define metrics and benchmarks (e.g., Reach, Engagement Rate, Conversion, CPA, EMV) to evaluate campaign success.
Reporting & Insights: Synthesize executive data tracking into high-level performance reports and actionable strategic insights for senior leadership and key stakeholders.
Cross-Functional Collaboration
Work closely with internal Marketing Strategic, Execution, and Account Management teams to integrate influencer initiatives into broader marketing strategies.
Stay updated on platform algorithm changes, trending content formats, and influencer industry developments to continually innovate campaign approaches.

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PR Manager (KOL Marketing Agency)