Partnership & Business Development: Identify, negotiate, and establish diverse academic partnerships (e.g., progression, articulation, dual delivery, study abroad, and research collaboration).
Build and refine the partnership strategy for all markets , which partner categories matter, which markets to prioritise, where to invest, what to deprioritise
Lead discovery meetings with prospects introduced by the Business Development Executive and understand their launch plans, marketing objectives and decision process.
Turn data into insight — source, clean, and interpret TradFi market data, opportunities, and competitive positioning, working closely with our data team
You will be directly responsible for acquiring, managing and maintaining key Partner relationships with companies / financial institutions across Africa & South Asia that are able to introduce clients to WorldFirst.
Own the growth outcome of partnerships end-to-end — from identifying partners that unlock a specific growth lever, to designing the commercial construct, to running the campaign, to proving incrementality
Identify, evaluate, develop, and secure strategic partnership and collaboration opportunities across various industries, business sectors, platforms, and commercial ecosystems.
Own a portfolio of regional partner conversations end-to-end from initial outreach and commercial structuring through to legal alignment, GTM and go-live
Lead, develop and execute series of marketing campaigns to engage cardholders to drive card spend and frequency via holistic customer engagement programs such as compelling tactical usage campaigns, year-long consumer programs leveraging merchant categories and spend insights (dining, eComm, family entertainment & travel).
Own the growth outcome of partnerships end-to-end — from identifying partners that unlock a specific growth lever, to designing the commercial construct, to running the campaign, to proving incrementality
Develop relevant and cost-efficient strategies supported by analytics and financial data targeted at segmented customer base in order to drive: 1) Portfolio Sales ENR, 2) Channel management and drive sales targets for assigned sales channels, 3) Other existing customer management activities (attrition, line management, activation)
Lead, develop and execute series of marketing campaigns to engage cardholders to drive card spend and frequency via holistic customer engagement programs such as compelling tactical usage campaigns, year-long consumer programs leveraging merchant categories and spend insights (dining, eComm, family entertainment & travel).
Define and deep-dive into luxury consumer personas - from our affluent trendsetters to our Ultra-High-Net-Worth private clients—curating specialized journeys for across Private Bank, HLB Priority and Branch Wealth Distribution.