Event planning and implementation from time to time
Coordinating with supplier or contractor on event management, equipment hires and organizing event facilities
Related business development activities such as organizing, attending/representative company event, product presentations, marketing material creation and other activities
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Time Management
Communication Skills
Strong organizational and
Detail-oriented
proactive
analyse consumer buying trends
Social media marketing
Sales analysis
Advertising techniques
Drive and build marketing strategies across all offline channels.
Develop overall marketing capabilities to facilitate critical insights about the customers and markets in the design and implementation of annual’s customer/marketing plans.
Build strong collaboration and alignment with external and internal key stakeholders (clients, local and regional cross functional team) to ensure brand strategy aligns with overall vision and business objectives.
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Plan, create, schedule, and publish engaging content across the company's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
Develop and execute social media content calendars aligned with marketing campaigns and business objectives.
Monitor social media performance, engagement, and audience growth, and recommend strategies for improvement.
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Brand Positioning & Credibility — Own DaboBox, DaboRewards and JoomTry market positioning and ensure all messaging, campaigns, and content reinforce a consistent, credible brand identity.
Paid Performance Marketing — Own lead generation strategy and budget across paid channels; responsible for cost-per-lead efficiency and campaign ROI.
Marketing Collateral & E-Commerce Channel — Oversee execution across Shopee, TikTok Shop, and other e-commerce channels, including the Marketing Coordinator's day-to-day output.
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Review and edit manuscripts for clarity, accuracy, grammar, style, and adherence to PNI's publishing standards, ensuring high-quality educational content.
Collaborate with authors and subject matter experts to refine content, develop innovative teaching aids, and ensure the effectiveness of acronyms and acrostics for student memorization.
Develop and create engaging educational content, including supplementary materials, lesson plans, and interactive exercises, to enhance learning experiences.
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