Responsible for planning and executing SME campaigns within SME Banking to grow market shares, promote cross selling and improve P&L as well as client engagement across SME segments.
To seamlessly align with key internal units—including Product, Sales, Analytics, CRM, and Compliance to deliver data-driven campaigns and enable Relationship Managers to achieve business targets
Set campaign objectives and KPIs (e.g., leads, conversion rate, cross-sell rate, revenue, NIM impact). & Develop and manage campaign calendars aligned with product launches and seasonal trends...
Overall responsible for credit risk management and evaluation of C&C loans within portfolio with minimal accounts turning NPL/High Risk / Watchlist after review.
Approve loans as per lending authority granted and evaluate with good quality and recommend credit proposals for higher levels of approving authorities within specified time frame.
Overall responsible for credit risk management and evaluation of C&C loans within portfolio with minimal accounts turning NPL/High Risk / Watchlist after review.
Approve loans as per lending authority granted and evaluate with good quality and recommend credit proposals for higher levels of approving authorities within specified time frame.