• Support Trade Marketing and Marketing campaigns and events• Assist with administrative, documentation, and operational tasks• Review contest and redemption entries• Monitor and update event and contest participation records• Support roadshows and events, including setup, dismantling, and on-site coordination• Assist with ad-hoc projects and assignments as needed
• Support Trade Marketing and Marketing campaigns and events• Assist with administrative, documentation, and operational tasks• Review contest and redemption entries• Monitor and update event and contest participation records• Support roadshows and events, including setup, dismantling, and on-site coordination• Assist with ad-hoc projects and assignments as needed
Develop and implement trade marketing plans aligned with the brand and sales strategy to maximize market share and sales growth.
Collaborate with the sales and marketing teams to design effective trade campaigns, promotions and in-store activities that drive product visibility and sell-through.
Ensure the execution of trade activities (displays, promotions, etc.) at retail channels such as hypermarkets, supermarkets, convenience stores, pharmacies, general trade.
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Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
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Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
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Managing and growing key modern trade and hypermarket accounts, ensuring product visibility, availability, and promotion in assigned outlets including Jaya Grocer, AEON, Village Grocer, B.I.G., Mercato, Lotus’s, and other premium retailers.
Developing account plans, negotiating trading terms, preparing sales forecasts, monitoring performance, and implementing promotions and merchandising activities.
Collaborates with internal teams to support customer needs and resolve operational issues.
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Delivery Platform Optimization: Act as the primary commercial manager for food delivery giants (GrabFood, Foodpanda, Shopee), designing data-led promotions and app-visibility campaigns to maximize volume while protecting margins.
Physical Visual Merchandising & POSM: Manage the structural distribution, implementation timelines, and localized placement of physical Point-of-Sale Materials (POSM), banners, and traditional trade marketing displays inside the stores, also online ordering platform for complete customer experience.
Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
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Assist Operations Excellence Lead to drive process standardization and project implementation.
Align business process standardization strategy with regional direction & strategy to drive process standardization across different business activities.
Propose & implement business process improvements through available methods/automation tools to support business & project development throughout project life cycle.
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Assist Operations Excellence Lead to drive process standardization and project implementation.
Align business process standardization strategy with regional direction & strategy to drive process standardization across different business activities.
Propose & implement business process improvements through available methods/automation tools to support business & project development throughout project life cycle.
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Assist in creating, planning and scheduling engaging content to maintain a consistent online presence.
Assist in pre-event logistics, booth setup and visitor engagement for trade exhibitions, while managing post-event lead organisation and social media coverage.
Conduct keyword research and assist in optimising website copy & product descriptions to improve search engine rankings.
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