Kerja Sepenuh Masa, Manager, Digital & Social Media Marketing di Affin Bank Berhad WP Kuala Lumpur - Maukerja

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Media Studies, Advertising, Business or a related discipline.

Experience

• Minimum 7–10 years of experience in social media strategy, digital marketing, content marketing or integrated communications.

• Proven experience managing corporate or consumer brands with measurable audience growth and engagement.

• Experience within banking, financial services, technology, lifestyle or consumer brands is highly desirable.

• Strong experience managing agencies, paid social campaigns and integrated digital marketing initiatives.

1. Social Media Strategy & Growth

• Develop and execute AFFIN Group's integrated social media strategy aligned with corporate, brand and business objectives.

• Build sustainable audience growth, engagement and advocacy across all official social media platforms.

• Develop annual social media roadmaps, content pillars and editorial calendars that balance business priorities with customer interests and cultural relevance.

• Continuously evaluate platform evolution, audience behaviour and emerging technologies to optimise AFFIN's social media strategy.

2. Content Strategy & Social Storytelling

• Develop engaging, platform-native content strategies that position AFFIN as a trusted, modern and customer-centric financial institution.

• Translate business priorities into compelling social-first storytelling across products, campaigns, sponsorships, CSR initiatives, employer branding and corporate communications.

• Partner with Creative and Content teams to produce high-performing static, video, motion and interactive content optimised for each platform.

• Ensure all content reflects AFFIN's brand identity, tone of voice and customer experience principles.

3. Campaign Planning & Social Activation

• Lead the planning and execution of integrated social campaigns supporting product launches, brand campaigns, partnerships, sponsorships, events and business initiatives.

• Collaborate with Marketing, Product and Digital teams to maximise campaign reach through paid, owned, earned and influencer channels.

• Optimise campaign performance using audience insights, A/B testing and platform best practices.

• Develop always-on engagement programmes that maintain consistent brand visibility beyond campaign periods.

4. Community Management & Social Engagement

• Lead community engagement across AFFIN's social platforms by fostering meaningful conversations and building strong customer relationships.

• Develop response frameworks and engagement strategies that ensure timely, consistent and customer-centric interactions.

• Work closely with Customer Experience and Corporate Communications teams to manage sensitive conversations and escalate issues appropriately.

• Identify opportunities to create proactive engagement that strengthens customer trust and brand advocacy.

5. Social Listening & Reputation Management

• Monitor brand sentiment, customer conversations, competitor activities and industry developments using social listening tools.

• Produce regular reports and actionable insights that support strategic decision-making across Marketing and Communications.

• Identify emerging trends, issues, opportunities and potential reputational risks, recommending timely response strategies where appropriate.

• Partner with Corporate Communications during issues or crises to ensure coordinated digital communications.

6. Creator, Influencer & Partnership Strategy

• Develop and manage creator, influencer and content partnership programmes that expand AFFIN's reach and relevance.

• Identify creators and communities that align with AFFIN's brand values and target audiences.

• Evaluate collaboration performance and continuously optimise creator strategies based on engagement and business outcomes.

• Build relationships with external partners to enhance AFFIN's digital presence and storytelling capabilities.

7. Social Analytics & Performance Optimisation

• Define and monitor KPIs including audience growth, engagement, reach, impressions, video completion, click-through rates, conversions, sentiment, share of voice and campaign ROI.

• Develop dashboards and executive reports that provide meaningful performance insights and recommendations.

• Implement tracking frameworks and attribution methodologies across social campaigns to measure customer journeys and business impact.

• Apply data-driven insights to continuously improve content quality, campaign effectiveness and customer engagement.

8. Paid Social & Digital Optimisation

• Plan, manage and optimise paid social campaigns across Meta, LinkedIn, TikTok, YouTube and emerging platforms.

• Work with Digital Marketing teams to align paid social strategies with broader media planning and acquisition objectives.

• Monitor campaign performance and optimise targeting, creative, audience segmentation and budget allocation to maximise return on investment.

• Ensure appropriate campaign tracking, tagging and attribution are implemented across all digital initiatives.

9. AI, Innovation & Emerging Platforms

• Leverage AI-powered tools to enhance content planning, social listening, audience analysis, creative ideation and campaign optimisation.

• Evaluate emerging social platforms, digital technologies and content formats to keep AFFIN relevant within evolving digital communities.

• Introduce innovative engagement strategies, interactive content formats and automation that improve efficiency and customer experience.

• Promote responsible adoption of AI and digital technologies within social media operations.

10. Governance, Agency & Operational Excellence

• Serve as the Group's subject matter expert for social media governance, best practices and platform management.

• Develop and maintain social media policies, SOPs, SLAs, escalation frameworks and governance standards.

• Manage relationships with social media agencies, content creators and external partners to ensure high-quality delivery and value for investment.

• Ensure all content complies with regulatory requirements, brand guidelines and corporate governance standards.

• Annual Leave
• EPF
• SOCSO
• EIS